Sources, rights and privacy

Ebbie answers using more than 700 academic works in marketing and related fields. You'll find the full list under Sources.

We have our own concise research note for each work. It describes the question the work addresses, how it was conducted, what it found including the main figures, and its limitations. The notes are written in our own words and refer to pages in the original text.

We do not retain full texts or parts of them in the database Ebbie uses to answer. Alongside research notes, we store bibliographic details (authors, year, journal, DOI), a brief summary and our assessment of strength of evidence.

Every answer identifies the works it draws on and links to the official versions via their DOIs.

Copyright law protects the expression of a work, not ideas, facts or research findings. Ebbie therefore presents them in its own words. Any exceptional verbatim quotation is brief, at most two to three sentences, with the author and work identified, as permitted by the quotation provision in Slovak copyright law (section 37 of Act No. 185/2015 Coll.).

Are you an author or rights holder who does not want Ebbie to use your work? Write to info@fameworks.sk and give the title. We will remove the work and its research note from Ebbie without undue delay, within 14 days at the latest.

Answers are generated automatically by a language model (artificial intelligence) from notes on the works most relevant to the question. They are not written by a person.

Answers may contain errors or inaccuracies. Before an important decision, check the original sources linked in the answer. Ebbie cannot see inside your company or your data and does not replace professional advice. The decision and responsibility for it remain yours.

Controller: Friends of Applied Marketing sciencE, o. z., Ďatelinová 5530/6, 821 01 Bratislava, Ružinov district, organisation ID (IČO) 57808104, email info@fameworks.sk.

What we process

• Your questions and the answers to them, the time of the question, answer feedback and the key used to count the monthly limit. Without login this is a random number; for members it is a key derived from the account ID on fameworks.sk. We do not store names, emails or IP addresses with questions.
• Login: fameworks.sk verifies the email and password; Ebbie does not store them. In your browser, it keeps a signed cookie containing the account ID, name and fameworks.sk login.
• Technical logs held by the hosting provider, such as IP addresses in server logs.

Do not include personal data or confidential company information in questions.

Why and on what basis

We need the data to answer questions, enforce the monthly limit, protect the service from abuse, give members conversation history across devices and improve answer quality. The legal basis is our legitimate interest in operating the service (Article 6(1)(f) GDPR) and, for members, provision of a membership benefit (Article 6(1)(b) GDPR).

Retention

• We retain questions and answers for 12 months, after which they are automatically deleted.
• When you remove a conversation from history, we delete it immediately, including its share links. Only an empty record remains for counting the monthly limit.
• History without login is stored only in your browser.

Shared answers

Every answer has a share link. Anyone who receives it can see the question and answer, without a name or login. Shared answers are not intended for search engine indexing.

Who we send data to

• OpenRouter and, through it, Google and OpenAI: the question and previous conversation messages, to generate an answer and find sources. We send requests only to providers that do not retain inputs for their own purposes or train on them.
• Vercel: hosting on servers in Frankfurt, with cookie-free visitor and speed statistics.
• Neon: a database in Frankfurt.
• Cloudflare: a security check (Cloudflare Turnstile) for the first question and at login.
• Google and Meta: only with your cookie consent, data about visits and advertising through Google Analytics, Google Ads and Meta Pixel.
• fameworks.sk: verification of login and membership.

Some of these companies are based in the USA. Data transfers outside the European Union rely on safeguards provided in their contractual terms (standard contractual clauses or the EU-US Data Privacy Framework).

Cookies and browser storage

We always use necessary cookies and storage; without them, login, the monthly limit and abuse protection do not work:

• ebbie_session: login, for as long as the fameworks.sk login remains valid.
• ebbie_visitor: a random visitor ID used for the monthly limit; kept for one year.
• ebbie_quota: the number of conversations started in the month, 40 days.
• cookie_consent: your choice in the cookie settings, 180 days.
• Cloudflare Turnstile: a check against bots for the first question and at login. It runs in a frame from challenges.cloudflare.com and sets no cookies on ebbie.sk; Cloudflare may store a technical security cookie within that frame.
• Conversation history without login in browser storage.

We use analytics and marketing cookies only with your consent:

• Google Analytics 4 (analytics): _ga and _ga_<ID>, up to 2 years. Measures how many people visit Ebbie and which pages they use.
• Google Ads (marketing): _gcl_au, 90 days. Measuring ads.
• Meta Pixel (marketing): _fbp, 90 days. Measuring ads on Facebook and Instagram and reaching visitors with ads.

We load these tools through Google Tag Manager, which sets no cookies itself. Until you consent, no analytics or marketing cookies are stored and Meta Pixel does not run; Google Analytics and Google Ads may send Google only cookieless signals (Google Consent Mode). The legal basis for them is your consent (Article 6(1)(a) GDPR), and Google and Meta receive the data they collect.

Visitor and speed statistics from Vercel (Vercel Analytics, Speed Insights) use no cookies.

You can change or withdraw your consent at any time with the Cookie settings button at the foot of every page, or right here: Cookie settings. Withdrawal applies from that moment; you can delete cookies that Google and Meta have already stored in your browser settings.

Your rights

You have the right to access, rectify or erase your data, restrict processing, object and request data portability. Write to info@fameworks.sk. If you believe we process data unlawfully, you can lodge a complaint with the Office for Personal Data Protection of the Slovak Republic (dataprotection.gov.sk).